How many of us as children were enthralled by Willy Wonka and his magical life within his confectionary? I know I yearned for adulthood when I could create my own magical reality, and become a character of passion rather than a child of possibility. From early childhood we are asked what we want to be when we grow up. With each passing year we are pressured to select something more practical and less fantastical. A path, which I believe, leads to sensible college degrees and few job prospects to speak of in our current economic climate. Increasingly we are seeing that rather than finding a job ripe for the picking we have to create one for ourselves. Creating anything takes passion, time and direction. Here in lies the conundrum, the ‘sensible desk jobs’ of our parents, with their regular hours and benefits, do not inspire these qualities. I propose we look within to our deeper sense of self and seek out our calling, our vocation, something that the world needs and we need to give to the world. Below find a link to a confectionary in Philly with 148 years of tradition serving the community now revitalized and speaking anew to the movement away from cubicles toward calling!